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Creating Your Brand PDF Print E-mail
Written by Administrator   
Thursday, 03 January 2008 14:49

 

More important than how eMail and websites work is how they help you create your brand. Imagine this... you are applying for a job. After three rounds of interviews the hiring manager has narrowed down the candidates to you and one other person. Both of you are equally qualified for the job and have similar resumes however there is one difference... at the top of your resume in the contact section is your email address and website, This e-mail address is being protected from spambots, you need JavaScript enabled to view it and www.joewbowman.com. The person with whom you are competing for the job has no website but they do have an email address, This e-mail address is being protected from spambots, you need JavaScript enabled to view it Who do you think is going to get the job? Clearly Joe won out over BigSportsFan. I might suggest that Joe would win out over BigSportsFan even if BSF had a better resume and was slightly more qualified. Why? Because Joe started branding himself with a website and email address. Joe showed that he is technically savvy and has the initiative to build a website with his name and basic information about himself. I'm sure that this situation plays itself out hundreds of times every day. I know because I've been on both sides of the interviewing table and I've seen it for myself. Why would you not want to give yourself, your child, or your business the advantage of having all of your communication go out with a brand name that is going to leave a positive impression in peoples mind? Whether or not you ever do anything with a website it is impressive it is to have This e-mail address is being protected from spambots, you need JavaScript enabled to view it listed on your resume or similar articles.

2/6/08 - Posting an update to this... I was at the bookstore this weekend and picked up a book called UR Brand.  A very interesting concept... I'm very interested in reading this book and expanding on this thread, but I would also like to hear the feedback from any of you who've read this book.

 

Last Updated ( Wednesday, 06 February 2008 15:30 )
 
MyeCommerceJourney is Back! PDF Print E-mail
Written by Administrator   
Thursday, 03 January 2008 14:46

The website had to go into a brief hiatus.  I ran into issues with my old computer.  In some of my earlier blogs I wrote that Yahoo! SiteBuilder was a great tool... well it has it's place.  SiteBuilder helped me get my initial page off the ground, and it helped me learn the basics of building a website.  The problems that I found with SiteBuilder was that it did limit how dynamic my site could be, and it was a little too CPU intensive for my 4 year old computer.  Because it ran so slowly on my old PC it took me hours or days to create pages that should have only taken minutes or hours.  We'll I'm back with a new laptop, and I've found a new site building application.  The new application is called Joomla!  Joomla is called a Content Management Application.  Joomla is going to allow me to create the dynamic sort of site that I want MyeCommerceJourney to be, complete with easy to design menus, headers, footers, polls, user login/logout, and many other plugins.  I will write more on Joomla later.  For now I'm going to get back to the business of developing a website with reviews of everything that goes into building an eCommerce website.

MyeCommerceJourney is Back!

Joe
 
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